Launch issue · mails October 15, 2026
Reach thousands of homes for a nickel each
Sending direct mail on your own is expensive. We mail a shared postcard to 5,018 homes in Central Westchester County, NY. Your spot starts at just $275. One business per category on the front, and every ad has a QR code that tracks exactly how many people scanned it.
- Your cost
- from $0.05 per home reached
- Route income
- $200,000+ median household income, per route
- Exclusivity
- 1 business per category on the front
Where it goes
We picked the routes one at a time.
Not a blanket mailing to a zip code. Hand-picked USPS carrier routes, selected individually, strategically in Central Westchester, NY. Every one with a median household income above $200,000.
Covered areas
- Chappaqua, NY
- Pleasantville, NY
- 5,018 homes, no padding
- Residential addresses only. Zero business addresses, no storefronts, no filler to make the number look bigger.
- Nearly double the county median income per route
- Westchester County's overall median household income is around $119,000. Every route on this card clears $200,000.
The USPS route tool caps its income figure at $200,001, so every qualifying route displays that same number. It's a floor, not an average, which is why we don't quote a higher number than this.
Doing business somewhere else in Westchester?
These are the routes we mail today, and we're opening new ones soon. The areas that advertisers ask for are the routes we'll open first, so tell us your area and you'll hear from us before those routes go on sale.
Or skip the wait and reach any neighborhood, anywhere: we can design a custom mailer for you and send to any area you want.
Pricing
Two sides, three spot sizes, published prices.
The front has the two larger sizes, the back all three. The front costs more because it's exclusive and the back isn't.
Front
One business per category, so no competitor of yours appears anywhere on the card, front or back. Singles and doubles only, which keeps the side uncrowded. Meant for home services and similar businesses.
- Single 3" x 4"
- $600 $0.12 per home
- Double 6" x 4"
- $1,100 $0.22 per home
Back
Every size, including the mini, which is the lowest cost option on the card. More than one of the same type of business can be on the back. The only categories off limits here are the ones already taken on the front. Meant for restaurants, shops and everyone else.
- Mini 3" x 2"
- $275 $0.05 per home
- Single 3" x 4"
- $500 $0.10 per home
- Double 6" x 4"
- $950 $0.19 per home
Every ad includes
- Free ad design (or you provide your ad and we advise on improvements)
- A QR code, pointed wherever you want
- QR code scan tracking you can check any time
Run more than once and reduce your cost even more
Running ads in 3 or more mailings gets you the discount and the price lock. And more importantly: repeated exposure to the same potential customers builds awareness and trust in your brand.
| Commitment | Deal | Example: Back single |
|---|---|---|
| 1 issue | None | $500 $500/issue |
| 3 issues | 10% off | $1,350 $450/issue |
The same 10% applies to any size on either side.
Category lock
Three issues on the front means nobody else in your category across all three. Block out your competition for months.
Price lock
Commit to 3 or more and your rate holds for as long as you keep running ads in every mailer. Rates can change for future mailers any time, so lock in your price now.
Need a whole mailer to yourself?
We also print solo mailers: your business only, front and back. Pick any USPS routes you want, any size of card, and how many addresses it reaches, and we build the run to fit your budget. It's quoted per job rather than off the table above, because it isn't the shared card. See how custom mailers work.
Ad sales close October 1, 2026 · 20 days left
Next Mailer Deadline is October 1
Spots are limited. When they're taken, they're gone until the next issue. Grab yours now.